Project contact is Jean-François Lalonde at Université Laval (Canada)
In the development of an architectural concept, the perception of the client is a key element for acceptability. Wood often becomes a dominant architectural element. While decision-making on the choice of materials is often subject to budgetary considerations, it appears that the added value of wood in the building’s design, even on the basis of preliminary sketches and models (physical or visual), is not adequately delivered. The project proposes to explore augmented reality technology as a technique allowing greater acceptability of wood material during the initial design phases. The architectural component will explore the creative potential and quantify public perception when subject to the use of wood material in augmented reality.