CLT is becoming global. New countries and regions increasingly realize the potential of what can be done with CLT. As a result, new markets are forming and new companies are entering the industry. Every new region or country that opens its doors to CLT has its own challenges and opportunities. However, there is the unique opportunity to learn from the existing Original Market in Europe and the companies that have been successful there for many years. Especially the German-speaking alpine region was, and still is, the cradle of CLT innovation. Therefore, this research,using qualitative methods, analyzed market characteristics and business models of this region. Lessons learned over the years were identified such as the importance of high-level timber education, the role of designing for building services, hype versus reality with respect to tall wood buildings and how careful design processes are key to competitiveness of CLT buildings. Threats and challenges in the North American CLT market were also identified there. The combined findings give an enhanced understanding of how the implementation of CLT in North America, as an example of a new global market, can be fostered.