Mass timber construction in Canada is in the spotlight and emerging as a sustainable building system that offers an opportunity to optimize the value of every tree harvested and to revitalize a declining forest industry, while providing climate mitigation solutions. Little research has been conducted, however, to identify the mass timber research priorities of end users, barriers to adoption and engineering, procurement and construction challenges in Canada. This study helps bridge these gaps. The study also created an interactive, three-dimensional GIS map displaying mass timber projects across North America, as an attempt to offer a helpful tool to practitioners, researchers and students, and fill a gap in existing knowledge sharing. The study findings, based on a web-based survey of mass timber end users, suggest the need for more research on (a) total project cost comparisons with concrete and steel, (b) hybrid systems and (c) mass timber building construction methods and guidelines. The most important barriers for successful adoption are (a) misconceptions about mass timber with respect to fire and building longevity, (b) high and uncertain insurance premiums, (c) higher cost of mass timber products compared to concrete and steel, and (d) resistance to changing from concrete and steel. In terms of challenges: (a) building code compliance and regulations, (b) design permits and approvals, and (c) insufficient design experts in the market are rated by study participants as the most pressing “engineering” challenge. The top procurement challenges are (a) too few manufactures and suppliers, (b) long distance transportation, and (c) supply and demand gaps. The most important construction challenges are (a) inadequate skilled workforce, (b) inadequate specialized subcontractors, and (c) excessive moisture exposure during construction.